Total becomes TotalEnergies with Dissonances on the Decks!
Since Cop 21 in 2015, Total started its transformation into a multi-energy company aiming at carbon neutrality in 2050.
To incarnate this transformation, the group changed its name, its logo and its sonic identity in May 2021. One creative competition later, Dissonances started working on the project.
An audio branding for all energies
This project came with huge stakes! Dissonances worked directly with TotalEnergies' top management.
Many questions had to be answered: how to express this transformation with music, as well as the new brand's movement and positive energies?
How to show TotalEnergies' journey from an industrial giant to an optimistic and client-centric brand?
TotalEnergies' sonic identity cranks up the sound power!
An electric guitar hook driving the whole track, a warm voice and a powerful vocal gimmick: Dissonances amps up the wattage and gives maximum power to TotalEnergie's sonic identity!
The building-up progression, the uptempo, and the pulsating rhythm pattern make the full originality of this track. The creation is easy to remember, free from the industrial codes and perfectly consistent with the group's new visual identity.
Sonic identity
Long version
Sonic Logo
Sonic Logo
Vice-President Brand and Advertising, TotalEnergies
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TotalEnergies' sonic identity goes on a worldwide tour
Since June 2021, TotalEnergies has maximized the impact of its advertising campaigns and public statements. Its audio branding is consistently featured across all its communications: TV ads, radio, online, both B2C and B2B, sports sponsorship, internal, events, recruitment, and more, worldwide.
Today, the TotalEnergies sonic signature has become the international reference in the realm of musical design and sound branding.