Dissonances creates the region's sonic identity
The Île-de-France region represents 18% of the French population and 30% of national GDP. With 10 000 employees, this institution is an important part of the local daily life.
How to translate this driving role of the region with sound and its involvement with the population? How to render the diversity and the creative effervescence of one of the youngest French region? Based at the heart of Île-de-France, Dissonances answers with music.
Dynamic sound for a dynamic region!
It starts with a dialogue between acoustic and electric guitars; then, a captivating rhythm section and a simple efficient gimmick. Île-de-France's sonic identity fits the region's values and audience.
Its whole dynamic, momentum, creativity, youth and diversity are expressed in this atypical pop-rock ensemble: guitars, bass, mandolin and... Tabla!
Sonic identity
Long version
Sonic logo
Short version
Applications
A sound design for every touchpoint
Since 2013, the sonic identity guidelines have been applied on various supports:
- Institutional movies
- E-cards
- Movie theater advertising
- Digital advertising
- Radio advertising
- Events
- Telephony...
This audio branding is anchored to the region's communication and inextricably linked with the institution.