Audio: a core component of Orpi's brand
With 1 300 offices in France and 7 000 employees, Orpi is the first cooperative in the real-estate business. The group is perfectly aware of the stakes revolving around audio expression. The sound was indeed an essential part of Orpi's new brand platform when the brand got in touch with Dissonances.
How to express with music the strong values of the Orpists, as well as their job and sense of customer service? How to make this music fit into TV and radio advertising, internal events and daily communication? A nice challenge for our agency!
Orpi's music: a real acoustic pop hit
Orpi's sonic identity expresses the cooperation's collective dimension, its enthusiasm and taste for entrepreneurship, but also its sense of proximity and empathy for its clients. It was build as a real song, performed by a man and woman's duo. It brings an elegant pop spirit out with this drums, bass, guitar and vocals configuration.
This acoustic and emotional approach is essential to highlights the group's strong human values. A fitting sound for the brand.
Sonic identity
Long version
Sonic logo
Short version