NaTran, at the heart of your energies
GRTgaz, a European leader in gas transportation, is changing its name to become NaTran. A new name that evokes nature, transport, and the strong commitment of this key player in the energy transition.
The group's 32,000 km pipeline network must evolve to meet the challenge of decarbonization. This new direction engages and mobilizes the group's 3,000 employees.
Making the new brand resonate
The creation of NaTran's sonic identity is part of the global rebranding led by the Carré Noir agency.
The sonic identity embodies the group's core values—expertise, performance, reliability, and innovation—as well as its public service mission and ambition: to be a key player in the energy transition. It fosters internal pride, mobilizes, and engages teams. Like the new visual identity it complements, it is bright, positive, and energetic.
An inspiring and seamless sonic identity
The main theme of the sound identity consists of six notes, echoing the six letters of NaTran. This sleek melody is heard and develops throughout the composition, like a leitmotif.
In an inspiring and immersive electro universe, piano, cello, and synths interact to create the NaTran sound.
Modern, fluid, and rich in emotion, the musical creation brings power and uniqueness to the new brand.
Applications
The NaTran's reveal movie
A nearly four-minute development of the sonic identity was created to score the reveal film for the new brand. This version builds through a gradual crescendo, leveraging the full richness of the instrumentation and melody to sustain tension throughout the film, leading up to the final reveal.
Beyond the film scoring work, our teams also produced and executed the film’s soundtrack, including actor casting, voice-over recording, and final mixing.