Natixis rebrands its sonic identity with Dissonances
Natixis is part of the BPCE Group. It represents ten different sorts of financial jobs, 16 000 employees and 36 countries. The rapidly-changing brand wanted to work on its audio branding. The call for bids was won by Dissonances.
Natixis is a distinctive brand that strongly revolves around its sense of customer relationship, its pugnacity and its entrepreneurship. This "purple touch" can be heard in the brand's sound identity. Dissonances expressed Natixis inovative nature and underlined its difference on the world market, fitting the brand's signature: Beyond Banking.
Evolving audio branding
To feed the "purple touch", we created the "purple sound". Natixis' audio branding calls to mind with energy, dynamism and agility. Evolving, creative and full of life, this sound identity can develop in many directions and always keep its relevance.
It is a mix of many different music styles: electro, rock, pop, symphonic... The signature composed by Dissonances is especially efficient and fits the visual identity, resulting in a sound logo with strong emotional impact.
Sonic Identity
Long version
Sonic logo
Short version