Milleis Banque: rebranding premium
In 2018, Barclays France becomes Milleis Banque. The new brand states its ambition with its signature "Croire en la réussite" [Believing in success].
With a fresh sound identity, Dissonances joins this rebranding operation orchestrated by Carré Noir. The new audio branding is an extension of Milleis Banque's positioning, reaching traditional bank clients as well as millenials.
Glamorous audio branding
Milleis Banque's audio branding uses premium and warming codes to reach the bank's whole audience. The encounter of jazz instruments and a pop voice gives it a very specific and attributive tone.
The double bass plays under a dialog full of proximity between an elegant feminine voice with an electric Wurlitzer - a nod to La La Land's glamor!
Sonic identity
Long version
Sonic logo
Short version
Applications
Milleis Banque's audio branding spreads
Milleis Banque's audio branding plays over the bank's advertising or its TV partnerships with french channels LCI and BFM TV. It can also be heard on social media videos to ensure the brand's consistency on every touchpoint.