Marie and Dissonances: recipe for success!
For over 30 years, Marie has been a symbol of culinary expertise, high standards, and quality. When launching its advertising campaign in 2017, the brand sought to create a sonic signature that would express its values and help it stand out in a crowded advertising market.
With Dissonances, Marie found the perfect recipe: an ultra-effective sonic signature, for the most amplified impact!
Ingredients for a tasty sonic signature
A harp glissando, a crisp piano, some smooth strings, a touch of pizzicato, and a generous dose of talent—that's the recipe for a good, a very good advertising signature! 😊
Marie has signed all its commercials with the sonic identity cooked by Dissonances, perfectly in tune with its tagline: "Marie, it’s already made—and very well made !"
Sonic identity
Long version
Sonic logo
Short version
Applications
Audio branding served on Marie's TV advertising
For the last eight years, Marie's audio branding has been heard in every episode of Marie's commercial saga "Comme Marie" [Like Marie]. It was created by WNP and awarded with a silver Effie. With a two-digits growth, this brand is the cream of the crop!