Office DEPOT strikes again
In 2020, the Office DEPOT brand in France was bought by the ALKOR coorperative group made up of French entrepreneurs, specialists in office supplies and linked services. With 42 stores in France, 500 employees and a strong local bond, the brands display its "raison d'être": be useful to professionals, help them to realize their goals, be accessible to individuals who benefit from Office DEPOT efficiency at a good price.
A sonic identity to boost TV and radio adds efficency
To create engagement and strengthen the impact of new radio and TV campaigns, Office DEPOT decides to create its sonic identity, the spearhead of its upcoming communication. Another creative call for tenders brilliantly won by Dissonances. The musical design ceated by our teams allows the brand to be perfectly identified, with record attribution on its radio spots in particular.
A clear jingle for maximum attribution
Oh ! Oh ! Office DEPOT ! Simple, clear, modern and particulary effective, the Office DEPOT jingle is in tune with the brands audience and shows its style. Two voices, feminine and masculine, singing the same melody, express the brand with a new casual attitude. On a musical soundtrack full of humour, the pizzicati respond to the sound of the computer keyboard in an electro rhythm environment. The professional spirit, trust, efficency by alos proximity, support and service are obviously there.
Sonic identity
Long version
Sonic logo
Short version
“ Thank you Perrine and well done to the whole team! I think that despite the density of the radio spot, we have retained a plurality of tones that are well played and captivating with very well sequenced passages. Well done again! ”
Christophe Aveline, Office DEPOT Head of communication and marketing