L'Union becomes Itinova
After a century of operation, the Union undergoes transformation, becoming Itinova, a nonprofit healthcare, social, and medico-social group, dedicated to serving individuals. With nearly 80 centers and 2,700 employees, the primary focus is on caring for others.
Itinova's teams are driven by the belief that to provide proper care for an individual, they must be considered holistically, addressing not only their physical and material needs but also their emotional and spiritual needs.
A benevolent and inclusive sonic identity
Itinova's sound identity embodies kindness, support, attention to each individual, and hope in adversity.
The fast-paced, human rhythm with snaps and claps echoes encouragement, reflecting team dynamism. Bright, positive harmonies and enveloping vocals carry an uplifting, warm melody that resonates with all audiences of the association.
Sonic identity
Long version
Sonic logo
Short version
Applications
An unifying musical branding
The Itinova sound identity is integrated into all audiovisual communication of the association, enhancing its impact and coherence. It is featured in the manifesto film, events, and on the telephone systems of the establishments.