A B2B sound identity to engage teams
During its brand overhaul, Fraikin, the European leader in industrial, utility, and commercial vehicle rental, turned to Dissonances to create its sound identity. The goal: to unite the group's teams around a sound identity that reflects them - dynamic, warm, and effective.
Fraikin: a musical branding that transports you
Fraikin's sound identity embodies the group's leadership, innovation capabilities, team efficiency, and close connection to the ground and the customer. The piano evokes professionalism and closeness, while the rhythmic section conveys the group's dynamism. As a sonic signature: four precise, clear, and identifiable notes accompany the animation of the Fraikin logo, also crafted by Dissonances.
Déclinaisons
Sonic identity : a great added value to B2B communication
Adding value, the sound identity enhances Fraikin's communication, featured in customer service and brand videos.