Arising from the acquisition of the HSBC France network by My Money Group, the new CCF bank positions excellence, expertise, and fluidity as central pillars of its strategy.

This iconic French banking brand, with a history spanning over a century, is making a triumphant return today. The logo, brand positioning, and overall universe, meticulously crafted by the Carré Noir agency, seamlessly integrate with the newly designed sonic identity by Dissonances.

To establish itself as a distinguished French banking brand with a rich heritage and to engage new audiences effectively, CCF has embraced a modern and distinctive sonic identity. Embodying a chic and relaxed French electro ambiance, the incorporation of the noble and warm tones of the cello seamlessly morphed into a MiniMoog synth sound creates an alluring auditory experience. Accompanied by an infectious beat that compels one to nod along, the CCF track sets the perfect tone for the brand.

On January 1st, 2024, bid farewell to the former HSBC France network as CFF takes the stage! From logos and branch designs to websites, applications, and bank cards, everything undergoes a transformation in the vibrant hues of the new brand. Naturally, this extends to the sonic identity as well. Henceforth, every video and audio communication from CFF resonates with the distinct sound of the brand.