Geneva Airport: elegant audio branding
After a call for bids, Dissonances was chosen for the creation of Genève Aéroport [Geneva Airport]'s sonic identity. For almost 10 years, this audio branding has been played over the airport's communication. It can be heard on social media or in the air terminal.
Luxury, calm, serenity... Such words describe the customer's experience wished by Genève Aéroport - an international hub and a gateway to Switzerland. Dissonances expresses the high-end positioning of the airport: excellence, elegance and modernity.
When audio branding takes off
This sonic identity is built around an ascending melody, which is reminiscent of a take-off. The sounds are clear and pure; the music is aerial, soft and sober, like the brand's visual identity.
A feminine and lyrical voice joins a string orchestra to express a universe inspired by classical music, its demanding nature and the prestige of opera.
The rainstick evokes Geneva's water jet while the marimba and the handpan bring a hint of exotism... A feeling of evasion.
Sonic Identity
Long version
Sonic logo
Short version
Applications
Audio branding leading to Switzerland
Genève Aéroport's sonic identity is a big internal and external success, fitting the brand perfectly. For 10 years, it has been playing in the terminal, with a specific version for every touchpoint of the brand.
- Advertising campaign
- Digital application (e-card, videos...)
- Internal newscast
- Mobile app
- Phone ringtone