The legacy of Abbé Pierre
Creating a powerful sonic marker.
The Abbé Pierre Foundation wants to make its fight against extreme poverty heard loud and clear. The sonic identity should express the combative dimensions as well as the fraternal and human aspects at the heart of the Foundation. It should be engaging, speaking to all audiences, from the youngest to the oldest, as the issues it addresses concern society as a whole.
Photo credit : Aurélien Chauvaud - Agence Fred & Farid Paris pour Fondation Abbé Pierre
A warm and poignant musical creation
As a flow, Abbé Pierre's unmistakable voice inhabits the sonic identity, giving it incredible strength.
Emotional harmonies, urban rhythms, choir voices, and a wintry piano form the instrumental ingredients of this intense creation. Deeply human, the identity evokes journey, ruptures, and collective support.
With the determined and demanding teams of the Foundation, we sought the right balance between optimism, emotion, and commitment. This sound identity was awarded Silver at the TOP/COM Grand Prix 2024 in the Sound Identity category.
Sonic identity
Long version
Sonic logo
Short version
Director of Communication - Abbé Pierre Foundation