Cdiscount transforms its brand
Since 2021, Cdiscount has been undergoing a major strategic shift to accelerate its marketplace, ensuring the most attractive prices, increasing choices, and enhancing its responsible offerings.
In 2024, the French e-commerce platform has redefine its visual identity with the help of Carré Noir and has entrusted Dissonances to create its new sonic identity.
Defending the power to have choice
Embodying the brand's new popular, activist, and engaged positioning, resonating with the new logo and the symbol of the megaphone, and allowing for immediate brand recognition were the goals of Cdiscount's sonic identity.
In close collaboration with Cdiscount's marketing and brand management, the Dissonances team undertook a dynamic musical design effort to create the sound of the new brand.
Cdiscount asserts itself loud and clear!
Modern, atypical, and disruptive, Cdiscount's sonic identity develops a rhythm inspired by batucada—a percussion group performing in the streets. The brand's name is chanted with a focus on repeating the letter "C," then shouted through a megaphone, echoing the symbol of the megaphone itself.
Through this sonic identity, the brand is immediately recognized, and its positioning is acknowledged. The identity now extends across all brand communications.
Sonic udentity
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Sonic signature
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The new Cdiscount's logo and sonic identity revealed
Assertive, militant, and committed, the sonic identity makes itself heard loud and clear in the unveiling film of Cdiscount's new logo.
When the brand's positioning and graphic assets are so clearly translated into musical design, the impact is maximized, and memorability is immediate.