Caisse des Dépôts: Let's make France grow
The Caisse des Dépôts has been one of the main financial public instance for more than 200 years. Its 119 000 employees are dedicated to social cohesion and sustainable growth.
What's at stake: freshness and ambition
Dissonances created a powerful and fresh audio branding to illustrate the group's promise : "Ensemble, faisons grandir la France !" [Together, let's make France Grow]. This sonic identity expresses the brand's perspective and dedication with optimism.
The ravelian accents of a big crescendo
An inspiring and positive musical theme with breadth and ambition. The assertive posture gives the sensation of going forward. The Caisse des Dépôts's arrangement is rich: symphonic orchestra, electronic sequences and choirs meet in this sonic identity that was built as a big ravelian crescendo! The powerful and impactful signature pushes us forward with a positive and determined energy!
Sonic identity
Long version
Sonic logo
Short version
Applications
Caisse des dépôts: podcast
Caisse des Dépôts's sonic identity is part of the group's communication on several media:
- Brand movies
- Podcast
- Telephony
- Events
The sonic signature is perfectly in sync with the brand's animated logo.