Bruneau is the French leading office supplier: more than 6 000 orders are treated every day in France, Spain and Benelux. In order to be heard in the highly competitive industry of B2B e-commerce and to develop a distinctive personnality, the brand created its audio branding with Dissonances. 

The slightly vintage touch in the bass' tone, the marimba sequence and the electric sound of the post-war-boom... Dissonances created a distinct identity for Bruneau, both friendly and unexpected. The production is simple, clear and efficient. Every element can be heard. This is a human dialog where the instruments are played rather than programed. 

Dissonances developed a whole kit of marketing tools for Bruneau's every touchpoints. The brand's signature is in perfect sync with the animated logo. It also fits the spoken signature : "Bruneau, tout le bureau, en mieux !" [Bruneau, the office made better!]. A meticulous vocal casting provided the voice of the brand, which can be heard over its ads and on its telephony. The audio branding can also be heard in digital campaigns, radio commercials and TV spots. It was received with enthusiasm by the internal teams. Bruneau's sound won't tone down anytime soon!