Banque Palatine's identity reinforced by Dissonances
Banque Palatine has been a business bank for medium-sized companies and private clients for 230 years. It targets corporate managers. Its 43 offices are part of a human scale self-governing network, supported by the BPCE, France's second leading bank operator.
The bank's expertise revolves around excellence, customized and long-termed support with a positive vision. A chic and elegant universe, translated by its signature: "The art of being a banker"
The bank's expertise revolves around excellence, customized and long-termed support with a positive vision. A chic and elegant universe, translated by its signature: "The art of being a banker"
Artsy audio branding
Dissonances' creation incarnates the group's values of expertise and excellence. Banque Palatine's soundscape is exclusive, premium and active.
This sonic identity revisits the codes of a private bank by mixing the music styles: strings, electric bass, groovy loops, lyrical voice, grand piano... It's an electronic-jazz sound with a hint of opera, illustrating the notion of performance, prestige and audacity.
Sonic identité
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Sonic logo
Short version
Applications
Banque Palatine's audio branding spreads over its network
Banque Palatine's audio branding is used in the group's videos, TV spots and as a radio signature. It is in perfect harmony with the brand's personality. For more than 6 years, this sonic identity allowed Banque Palatine to maximize its audio expression's consistency and impact.