A well-oiled branding
Lesieur, Puget, Matines... Avril Group is behind those brands (and many others)!
Formally known as Sofiprotéol, the global French label rebranded: new name, new logo, new colors! Focusing on the sound, Dissonances joined the transformation process of a giant in the oil and proteine industry.
Freshness for Avril
Avril sonic identity is right, pastoral and positive. It expresses revival, nature, spring and sunlight.
Picked acoustic guitars, natural and fresh voices, percussions, celesta... Those are the ingredients of this original folk-flavored recipe, concocted by our creative teams.
Sonic identity
Long version
Sound logo
Short version
Applications
Avril's music kit
Dissonances provided different sounds to be played over Avril's communication.
- Animated sound logo
- Music loops for web formats
- Transitions
- End credits