The national health fund is an important pillar and specificity of the French Republic. Its role is essential to the accessibility of health rights and services. In 2020, the institution rebranded its visual assets and started working on its sound identity. Its request for proposals was won by Carré Noir and Dissonances.

Dissonances' creation is empathic, warm and close to its audience. It expresses the institution's stability and longetivity. Electronic and orchestral styles meet in this enveloping atmosphere. The piano melody brings an universal and transgenerational dimension, supported by the regularity of a palm-muted guitar.  The signature is simple, clear and kind, which makes it work with any sort of message to the general public.

The health fund's audio branding was tested by BVA and received exceptional attribution rates, superior to 80%. One person out of two associates it with the institution spontaneously. The emotional engagement is strong: the creation evokes kindness, simplicity and trust.

The enthusiasm for this music was rewarded by a silver award at the TOP/COM 2021 ceremony in the "audio branding" category. 

The creation plays over every content published by the institution: TV campaigns, sound logo, radio campaigns, digital media... A specific format has been developed for telephony in order to shorten the perceived waiting time.